Here at Soul Stuff we design for a unique tribe

At Soul Stuff we envision a world where fashion transcends mere apparel, becoming a powerful tool for social change and self-expression. Rooted in our commitment to mental health, neurodivergence, acceptance, feminism, and LGBTQI+ inclusivity, our brand seeks to redefine the narrative of beauty and identity.
We strive to create a clothing line that not only reflects the diverse spectrum of human experiences but also champions a culture of acceptance and understanding. Our designs are a canvas for self-expression, empowering individuals to embrace their uniqueness proudly. In the spirit of mental health advocacy, we aim to foster conversations that challenge stigmas and promote well-being.
At the heart of our brand is a dedication to inclusivity, breaking down barriers and celebrating the rich tapestry of identities within the LGBTQI+ community. We stand in solidarity with feminism, advocating for equality and empowering individuals of all genders to express themselves authentically.
With every thread and stitch, we weave a fabric of change, intertwining fashion with social responsibility. Our vision is not just about what you wear, but about the values you wear proudly. Join us on this journey towards a more accepting and diverse world, where clothing becomes a symbol of unity, empowerment, and celebration of the beautiful spectrum of humanity.

All our products are ethically sourced and certified Fair Trade and Child Labour Free, so you can know that  your purchase is having a positive impact on the world.

One dollar from every shirt that we sell goes to Kiva.

You can see your impact here:

Our Rescue Range supports the Cat Adoption Foundation. These guys do amazing things saving the lives of thousands of fur babies every year.

Meet The Tribe!


Sharon is a Self Love Advocate, Word Nerd and Introvert. My Why: I have loved quotes and words forever, and am a firm believer in communication and it’s power. I started Soul Stuff because I wanted clothing that empowered my individuality and journey. I want to spread that empowerment to every one, I want others to know that their wounds, their mistakes, their weirdness and their quirks are who they are, and that they are loved and lovable.


Mel has moved on to other ventures – full time awesome mother, student and advocate of gentle parenting – but will always remain a part of Soul Stuff. Designer of many of the original beautiful tee designs, Mel is an amazingly talented artist and we will always be grateful for the many hours she devoted to getting Soul Stuff off the ground.

We love receiving suggestions from you, our tribe, and welcome your ideas, thoughts and suggestions on what you’d like to see on your next shirt.

You can email us at with any suggestions, thoughts, ideas or queries – we will respond to you, as soon as we can.